Advanced ESA Gaming and Novibet deal to expand game production
Fans of gambling expect a new unexpected alliance. At the beginning of 2024 decided to unite for productive cooperation 2 market leaders - casino Novibet and slot machine provider ESA Gaming. It is still 100% unknown what this cooperation will bring to players, but we will certainly open a small veil.
Getting to know the parties to the transaction
To begin with, let's briefly tell you who the participants of the deal are. Let's start with Novibet. This is a leading gambling operator, conducting official activities in several world markets - Mexico, Colombia, Finland, Greece, Ireland. The brand is legal and has a license of all these jurisdictions.
The second participant of the planned cooperation is ESA Gaming. The provider is known for the EasySwipe game catalog, which includes such sensational slot machines:
- Pirate Mine;
- Fruitz & Spinz;
- Goal Mine;
- Rocket Racers;
- Big Fish Bonanza.
The developer gained popularity after creating machines that managed to combine the features of slots and crash games. Considering this alone, its popularity among players around the world is easy to explain. There is also no doubt that the cooperation between Novibet and ESA Gaming will bring results.
The deal between Novibet and ESA Gaming: what is known
The main purpose of the cooperation between the two popular companies is to expand the production of games. This will bring benefits, including financial ones, for each party. According to Thomas Smallwood, the head of marketing at ESA Gaming, the partnership with Novibet is an opportunity for them to expand their product offering and establish themselves as a leading supplier to online casinos.
Smallwood noted the non-traditional content selection as well. According to him, this is commendable for Novibet, as not all brands are willing to opt for unconventional slot machines. Foteini Mattaiu, the director of casino products at Novibet Casino, also praised this. He put special emphasis on the fact that ESA Gaming offers unique content for their platform that is 100% mobile-friendly and presented in different verticals.
Both parties do not rule out that the collaboration will not end only with the integration of the EasySwipe catalog. There are several hypotheses about the planned deal:
- ESA Gaming provider will release some original slot machines in collaboration with the Novibet team. Given the diversity of the provider's portfolio, there is a 70% probability that these will be crash games.
- Novibet Casino will expand the vertical of slot machines available. Since the brand is focused on underdeveloped gambling markets, unique content from top developers will allow to consolidate the leadership position. Also, exclusivity will give the opportunity to increase GGR or gross gaming betting revenue.
- ESA Gaming provider will enter new markets. Now the developer's games are widely represented in European casinos. Cooperation with Novibet will give the opportunity to expand not only the production of games, but also the geography of the audience. At the same time, the potential profit from players' bets will increase.
The latter hypothesis has the highest probability, as the ESA Gaming team has taken a vector for cooperation with other content aggregators. One of them is the REEVO brand, which is now actively developing in the rapidly growing gambling markets, namely in Latin America.
We can only watch where this cooperation will lead to and enjoy original slot machines. As our experience shows, both Novibet and ESA Gaming will be able to pleasantly surprise even experienced users.
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