Playson signs new multi-brand agreement with Play North
Playson, the fast-growing digital entertainment provider, has announced a new partnership with operator Play North. This will expand the developer's iGaming portfolio in the Dutch and Finnish markets.
Briefly about the gaming operator Play North
Play North is an operator that owns three brands in three European markets. It is focused on the Scandinavian countries, which opens up completely new horizons for providers. The operator's activities began back in 2019. It was then that the Dutch license managed to get the first casino Kansino. Today, the brand is well known not only in the Netherlands, but also in all EU countries.
Play North actively uses Finnplay's form of integration. It is applied both for Kansino and in another brand of the operator - Pikakasino casino in Finland. Due to this, adding new slot machines to the catalog has become much easier and opens such advantages as:
- fast integration of new games;
- quality launch from mobile;
- simplified control panel interface;
- high quality 3D graphics and animation.
For the provider Playson, entering a new, European market is a great opportunity to increase revenues and profits. Also, such cooperation will attract a new audience, which means that the number of active players will increase many times.
Comments about the multi-brand agreement
The multi-brand agreement has become a new impetus for the development of Playson. This is confirmed by comments from its sales director:
“Play North has rapidly carved out a reputation for itself within the gaming sector, achieving remarkable success in a relatively brief timeframe. This accomplishment has prompted the firm to broaden its reach, targeting both the Dutch and Finnish gaming arenas. As the company's array of offerings grows, players at Play North now enjoy firsthand experiences with an array of sought-after games.”
The Chief Product Officer of Play North, Daphne Xerri, provided further insights. She remarked:
"Playson's games hold a cherished spot among enthusiasts in both the Netherlands and Finland. We're excited that these games will now be featured across two of our key casinos. Our commitment lies in collaborating with top-tier gaming providers, and Playson stands out as an exemplary partner. This expansion presents a fantastic prospect not just for us but for Playson as well, enabling them to launch a fresh lineup of acclaimed games to a discerning player base."
The future trajectory for Playson remains a subject of keen interest. It appears poised to continue its growth across various European markets, consistently introducing new and engaging games.
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